Brand identity · Vol. 01

Dr ▼ plet — the polygon sits where the o was.

A faceted teardrop, not a watercolor. Inspired by terminals, polygons, brutalism, curves, and the soft light of AI aurora.

01 · The Mark

A faceted teardrop, not a watercolor.

The Droplet mark is a hard-edged polygon — not a soft droplet. Five edges, two faces, one fixed light source from the top-right.

Vertices5 · pentagonal silhouette

Facets2 · body + lit face

Body fillindigo-600

Face fillindigo-300

LightingFrom the top-right

Min size18px UI · 24px print

Clear space¼ of the mark height

02 · The Wordmark

The polygon sits where the "o" was.

Inter at 700 weight, -0.8 letter-spacing, the polygon replacing the "o" in Droplet at 1.04em height.

03 · Color & light

Indigo, with light coming from the top-right.

The indigo ramp (300–700) is the primary brand color. Aurora gradients are the secondary atmospheric signature.

Indigo 50

#eef2ff

Indigo 100

#e0e7ff

Indigo 200

#c7d2fe

Indigo 300

#a5b4fc

Indigo 400

#818cf8

Indigo 500

#6366f1

Indigo 600

#4f46e5

Indigo 700

#4338ca

Indigo 800

#3730a3

Indigo 900

#312e81

System green

#34c759

Aurora peach

#ffd9c2

Aurora sky

#cfe0ff

Aurora lavender

#e6dcff

04 · Typography

Instrument Serif for the few words that earn it. Inter for the rest.

Three families: Instrument Serif (display), Inter (UI), JetBrains Mono (code, metadata).

Instrument Serif

Display · headlines

One brain for everything you run.

Inter

UI · body · 400–700

The interface, the body copy, and every button.

JetBrains Mono

Code · specs · metadata

8× GbE PoE+ · 2× SFP · 130 W

05 · Inspiration

Inspired by terminals, polygons, brutalism, curves, and the soft light of AI aurora.

06 · The Founder

Samantha Rubinchik, founder and brand author.

This volume is authored by Samantha Rubinchik, Droplet's co-founder responsible for brand, GTM, and the customers we'll ship to first.

“A brand is a promise rendered consistently — this volume keeps the Droplet mark legible everywhere it appears.”

Samantha Rubinchik

Co-founder · Brand & GTM

Bring your brain back inside.

We're shipping Droplet to a small number of homes and businesses each month.