Brand identity · Vol. 01
A faceted teardrop, not a watercolor. Inspired by terminals, polygons, brutalism, curves, and the soft light of AI aurora.
01 · The Mark
The Droplet mark is a hard-edged polygon — not a soft droplet. Five edges, two faces, one fixed light source from the top-right.
02 · The Wordmark
Inter at 700 weight, -0.8 letter-spacing, the polygon replacing the "o" in Droplet at 1.04em height.
03 · Color & light
The indigo ramp (300–700) is the primary brand color. Aurora gradients are the secondary atmospheric signature.
04 · Typography
Three families: Instrument Serif (display), Inter (UI), JetBrains Mono (code, metadata).
05 · Inspiration
06 · The Founder
This volume is authored by Samantha Rubinchik, Droplet's co-founder responsible for brand, GTM, and the customers we'll ship to first.
We're shipping Droplet to a small number of homes and businesses each month.